Settings

Run setup: broad topic, generated keywords, data-point target, platforms, filters, scoring rules, and insight outputs.

Topic And Keyword Plan

Search
Broad TopicFranchise buying and ownership diligence.
Pre-Buyresearching, comparing, validating, asking due-diligence questions, evaluating risk, checking fit, and deciding whether to buy.
Franchiseleasing costs, buildout costs, working capital, SBA loan, FDD, Item 19, Item 7, training support, lead generation, local marketing, unit economics, site selection, territory protection.
Post-Buyafter buying, after opening, first 90 days, first year, day-to-day operations, franchisee experience, and owner reality.

Listener Rules

Ingestion
TargetDefault sprint target is 300 usable public evidence rows unless changed by the sprint brief.
SourcesReddit, YouTube, TikTok, forums, review sites, LinkedIn, and public owner discussions.
IncludeBuyer questions, owner experiences, financing concerns, support complaints, hidden costs, territory issues, and regret language.
ExcludeSpam, promotional posts, duplicate comments, private groups without permission, and claims without usable context.

Organizer Rules

Rules
StagesBuyer, post-purchase owner, former owner, advisor, operator.
ThemesSupport, economics, financing, territory, staffing, training, marketing, legal/FDD, regret, passive income.
ScoresFrequency, intensity, specificity, commercial intent, novelty, creative potential, and platform diversity.

Insight Outputs

Insights
PrimaryPrioritized findings about what the target market is saying, asking, fearing, comparing, and misunderstanding.
SecondaryRepeated language, rising topics, contradictions, trust gaps, segment differences, and evidence-backed themes.
InsightEach surfaced item must include signal, meaning, value, use it for, and evidence strength.
SuccessEach insight must trace back to raw evidence, an organized signal, and a clear reason it deserves attention.