Workspaces

Live operating view for one core question: what is the target market actually talking about, and what deserves attention?

Start A Listening Run

Set up a workspace for any business, then let the engine move from broad topic to insights.

New entry flow
Business / Workspace
Franhaven
Broad Topic
Franchise buying and ownership diligence
Generated Search Direction
buyer questions, owner complaints, franchise support, FDD, Item 19, working capital, territory, semi-absentee, validation calls
Data Points
300 usable public rows
Platforms
Reddit YouTube Forums Reviews TikTok
Filter
Include real buyer/owner language. Exclude spam, promo, duplicates, private groups without permission, and claims without context.
1. Website entry 2. Broad topic 3. Keywords 4. Data + platforms 5. Filter 6. Run search 7. Organize + score 8. Insights
Sprint Progress
72%
Collection done; synthesis active
Pipeline Stage
Briefing
Evidence collected; insights active
Evidence Target
300
Sprint 001 collection goal
Evidence Ready
300
Approved rows after spam and relevance filtering

Listening Run Pipeline

Changes per business
1. Workspace Selected
Business and broad topic are selected before a listening run starts.
Built
100%
Open workspaces
2. Run Settings
Broad topic determines keywords, excluded terms, source priorities, data target, filters, and scoring rules.
Built
100%
Open settings
3. Listener
Collect raw conversations with source URL, platform, source type, date, and text. No interpretation at capture.
Collected
100%
Open listener
4. Organizer
Normalize and score comments by speaker, stage, subject, emotion, intensity, specificity, commercial usefulness, and cluster strength.
Active
70%
Open organizer
5. Translator
Surface what is rising, contradictory, high priority, and worth attention.
Next
35%
Next: prioritize insights by value, confidence, evidence strength, and strategic fit

Evidence Mix

Sprint 001
Reddit 289 usable rows across Reddit, concentrated in business/franchise/finance/legal communities after QC.
YouTube 11 usable public YouTube comments retained after filtering out low-signal reactions and promotional comments.
TikTok Queued for next collection pass once synthesis gaps are identified.
Facebook Queued; private groups require manual permission-aware collection.
LinkedIn Queued for professional-owner and advisor language.
Forums Queued for deeper operational complaints and financing threads.

Evidence Inbox

Open listener rows
Loading source rows...

Insight Output

What the translator surfaces
  • What the target market is repeatedly saying.
  • What they are asking, fearing, comparing, and misunderstanding.
  • Which conversations are rising or contradictory.
  • Which language is strong enough to reuse in messaging research.
  • Which insights deserve attention because the evidence is specific and repeated.

Synthesis Focus

Active buckets
  • Pain: what people struggle with repeatedly.
  • Desire: what people are trying to get.
  • Obstacle: what prevents action.
  • Misconception: what they believe incorrectly or incompletely.
  • Trust Gap: what they doubt or need proof for.
  • Opportunity: product, content, offer, workflow, or tooling gaps.