Operations Dashboard

Snapshot for the consumer insight mining system and Franchise Buyer Research Sprint 001.

Updated: May 10, 2026 · Owner: Liam / Atlas · View Dataset · Segmentation
Active Projects
3
System, schema, and first research sprint
Sprint Stage
Analysis
150-row checkpoint reached
Ingestion Target
300
Approved comments/posts after spam filter
Collected
161
158 usable rows after spam filter

Project Snapshot

Current operating view
Consumer Insight Mining System
Reusable SOP for mining comments into buyer objections, hooks, copy, content ideas, and product feedback.
Built
100%
File: consumer-insight-mining-sop.md
Research Database Schema
Six-table structure for sprints, raw source records, clusters, nuggets, marketing outputs, and test results.
Built
100%
File: consumer-insight-mining-schema.md
Franchise Buyer Research Sprint 001
Focus: prospective franchise buyers, post-purchase owner reality, due diligence behavior, objections, and owner regrets. 161 rows collected, with 158 usable after spam filtering.
Analysis
58%
File: franchise-buyer-research-sprint-001.md
Raw Source Collection
161 Reddit-backed source records captured. The latest post-buyer pass added owner-stage signals around cash flow, working capital, local marketing, staffing, burnout, and resale/failed-location diligence.
Checkpoint
54%
Data: public/data/franchise-buyer-raw-comments-sprint-001.csv

Ingestion Gate

What gets into the dataset
Must Include First-hand experience, buyer question, owner reality, due diligence concern, cost detail, FDD/Item 19 issue, support gap, or clear objection language.
Reject Promotional spam, affiliate links, obvious bots, empty reactions, generic advice, duplicate content, unverifiable claims with no context, and off-topic small-business chatter.
Label Clearly Every row is marked as comment, post/submission, review, video caption, or forum reply before tagging. Comments stay priority unless a post contains strong buyer intent.

Pre/Post Segmentation

Open readable view
Pre-Buyer Insight · 70 rows Questions, fears, comparisons, FDD/Item 19/Item 20 diligence, financing concerns, validation calls, and semi-absentee expectations before signing.
Post-Buyer Insight · 88 rows Owner-stage reality after opening: cash flow, support after signing, staffing, local marketing, lead flow, royalties, burnout, resale, and failed-location lessons.
Expectation Gap The core Franhaven opportunity is comparing what buyers believe before signing with what owners say mattered after launch.

Source Mix

Sprint 001
Reddit Blunt objections, regret, due diligence questions, owner warnings.
YouTube Long-form comments under franchise reviews, lawyers, financing, and owner journeys.
TikTok Fast emotional reactions, passive income skepticism, and simple buyer language.
Facebook Owner-group pain around staffing, support, cash flow, and day-to-day operations.
LinkedIn Current-owner comments, broker narratives, and professional buyer framing.
Forums Deeper operational complaints, franchisee support issues, and financing threads.

Raw Source Feed

Open full dataset
Loading source rows...

Next Actions

Operational queue
  • Create the first raw source table or CSV using the schema fields.
  • Expand Reddit collection from 75 to 150 source rows, prioritizing comment-level evidence.
  • Separate each approved row into buyer-stage or owner-stage before deeper tagging.
  • Apply the ingestion gate before adding new rows: source type, relevance, spam check, uniqueness, and evidence quality.
  • Cluster the first 150 rows into objections, hidden costs, regret, support, cash flow, and due diligence themes.
  • Convert the strongest nuggets into the first due diligence checklist asset.
  • Run a dedicated post-buyer collection segment for first-year, former-owner, and failed-location insights.

Milestones

Sprint checkpoints
  • SOP and schema created.
  • Franchise buyer sprint brief created.
  • Collect first 150 source rows. Current: 161.
  • Draft the first due diligence checklist before continuing toward 300.
  • Expand post-buyer research to 100 owner-stage rows.
  • Publish sprint report and marketing output queue.